For both consumers and online / offline retailers store gift cards have been a great product over the past 10 years in terms of driving business through the door and offering consumers a new way to shop for products.
Within the US store gift cards are the second most given gift during the festive seasons, allowing people to give a gift of ‘store credit’ instead of actually having to go in to that store and pick any one or two individual items, thus relieving pressure on the buyer and allowing the receiver to choose their own gift. In general store gift cards also range from $10, $20, £50 and $100 values although there are retailers who stock cards for values in between. It is for this reason as well as pressure relief which has made store gift cards so popular, in that no matter how much you wish to spend there is almost always a card value available.<!–more–>
Now the traditional method of obtaining a store gift card is quite old fashioned, whereby you walk in to a high street retail store and buy a gift card there and then, paying the full amount in cash for the value on the card. Whilst effective, this method isn’t the best way of obtaining a gift card, because believe it or not there are discounted gift cards out there just waiting to be bought.
For example, there are iTunes cards out there with a value of $100 which are selling for as low as
$75, a great saving on quite a large gift. If you have a $100 limit, you could pay $75 for a $100 gift card and give a loved one the difference also, so they receive both a high value card and the difference in cash. Quite simply, you could be the greatest uncle / auntie / brother or sister there is should you choose to be wise and shop around of discount cheap gift cards.
It isn’t just a few select stores which offer gift cards either, and if you shop around online for discount cards, you’ll be able to enjoy cards from companies such as Amazon, Walmart, Sears, DSW, Target and many more. Discounted gift cards can save you a lot of money when it comes to choosing a gift for a loved one, and what’s more people who receive cards in general are thankful for the decision the gift buyer made by allowing them to choose their own gift.
Whilst some people may call gift card giving a bit lazy compared to shopping around for products due to perhaps a lack of thought process, there is another key way to look at it; a gift card allows the receiver to buy whatever they like, whenever they like. Why take the chance of giving a gift to a loved one which will be returned to the store after the festive season? With a discounted gift card, you will be happy for saving some money and the receiver will be happy for having the freedom to choose their own gift. All in all, it is a win win situation for both parties.